Dabur, the leading company that makes everyday goods (FMCG), has reduced the duration of its strategic review cycle from four years to three years. The company has taken this decision in view of lethargy in the FMCG sector and instability in the geopolitical landscape.
Dabur’s Chief Affairs Officer Mohit Malhotra discussed the quarterly results with analysts that the company has appointed a consulting firm Maciji & Company to improve its strategies for the next three years. He said, ‘This exercise has already started and we are planning to complete it by the end of the financial year. With this, we will be able to take advantage of emerging business opportunities and will be able to adopt future trends rapidly.
Dabur has been running according to the four-year visionary schemes and is currently going through its seventh vision cycle. He said, ‘Earlier we used to follow the four -year vision cycle. But we feel that we need to verify our strategies from an external advisor because of the unstable and unfavorable economic environment and not doing very well in the FMCG region.
Malhotra said that by reducing the vision period from four years to three years, the exact strategies can be prepared, they can be corrected, revised and can be renovated quickly.