Competition from regional and other major companies in the Beverage sector is increasing. The Coca-Cola company in India says that the growing competition also remains a challenge for the company. However, Atlanta -based Beverage veteran President and Chief Financial Officer John Murphy said at an event in Mumbai that his portfolio in India is strong, as it is getting help from local brands here.
Murphy said, ‘In the case of India, Campa (Cola) is one of the competitors. There are many local and regional companies that are doing very well. We have friends of Varun (Beverage) who are doing very good work, and this is a challenge for us. ‘
He said, “Our portfolio in India is stronger than any other place in the world, because our portfolio has the strength of local brands like Thums Up, Maja and Limca, which we do not get in many other markets.”
He said that the company will have to stand on its feet, make changes and ensure that it needs in the abilities that it needs. Murphy said that the good thing about the company is that it has been trading in the country for a long time and during this period it has prepared a strategy about how and where to bet and how to succeed in the Indian market. Have to compete.
Talking about the increase in rural markets, he said that in 2025, it is the strength of rural areas, which the company is looking for FMCG companies realizing and this is a big opportunity for their company. Talking about the realm in rural areas, he said that the price of 10 rupees is very important for India.
He said, “The price of 10 rupees is very important in India, it is a price about which we are very aware and focusing on it.” He said that the main challenge is to maintain and increase the margin and create a model for it.